As we are rolling into 2023, it's important to have a marketing strategy in place to ensure your business is setup for success this year!
We are sure in your world of business, your industry is ever-changing, and your competition is putting tactics in place to change with it. Businesses are becoming more aggressive in their strategies to keep up with their audience’s preferences and needs. Studies show more people are leaning more and more toward watching visual mediums, partly to take in information faster and more effectively. Online videos account for more than 82% of all consumer internet traffic in 2022, 15 times greater than in 2017 (Cisco). We help our clients strategize to gain, maintain, or keep momentum, in this fast-evolving market, ensuring their business is #1 in their client’s hearts and minds. According to Wyzowl, in three years, the percent of businesses using video increased from 63% to 86%. We will help with your video content so you can keep ahead of the game.
By pairing video strategy with traditional marketing techniques, you can effectively connect one-on-one with your clients. Video paired with traditional marketing can be an effective way to reach your 2023 New Year's goals and grow your business. With the right combo of video and marketing, you can create engaging content which will capture the attention of your target audience and drive sales upward. In this article, we'll discuss how video strategies are used in tandem with marketing tactics to help you reach your 2023 goals and grow your business.
Video can provide a more meaningful and emotional connection with audiences than written or audio content. Video can create a connection between people by conveying emotions, stories, and ideas in a visually powerful way. How do we decide what your personalized video tools will look like? Well, we ask innovative questions to understand the best video solution we can formulate, building a customized plan around your business needs. For example, we are working with a marketing firm to assist an Aerospace provider. They have three key audiences they are targeting. We’re producing three distinct videos to ensure their clients can “see themselves” working with them. We are visually translating the heart of our Aerospace partner’s business through each video we produce. We specialize in following your mission track, business needs, and marketing recommendations to provide strategic video content which will bolster your campaigns.
Whether you’re looking to help your audience better understand what they can expect working with you, what they will they gain, or what they can learn from partnering with you, we tailor our videos to your company objectives and “Voice”. Our customizable video strategies can help you write and produce engaging content to gain your business exposure, build relationships, and connect with your audience emotionally.
After reading this, are you thinking about utilizing video or wondering how it may be a good fit? We are here to help maximize the impact of your sales and marketing efforts. What are your growth goals for this year? Let’s talk!